Eric has just sent me this interesting campaign made for “Superman – The Return” in France. A real issue of the “Daily Planet” has been printed and distributed for free in france’s biggest cities, in order to promote the launch in cinemas.
Also, a nice interactive website, made by the french agency Megalo[s] drives informations on the movie and builds a nice fictional and humorous buzz around the film. The website has also an old fashioned style videogame (like Space Invaders).
Unfortunately all materials are in French, but it won’t be difficult to navigate the paper.
