Talk to the Bird
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The creative agency KKLD*, based in Berlin and New York City, has launched a unique advertising campaign for Gigaset with a real speaking parrot on Facebook. The star of the campaign is a blue-and-yellow Macaw that chats live about the new Gigaset L410 handsfree clip with callers from the Internet. He’s quite a bird: sometimes charming, sometimes cheeky.
This eloquent actor is also to be seen in three teaser spots, which can be viewed on Youtube (www.youtube.com/gigaset). Also, fans of the Macaw have the unique possibility to talk live to the bird on Facebook (www.facebook.com/gigaset).
30 seconds of speaking time are available for each user. The bird speaks English, answers “Hello” (of course) with “Hello” and has a weakness for “peanuts” and “biscuits”. Users may also be surprised by what else he can say or what he thinks aloud.