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This execution was a full page ad for the Tassimo brewer, a unique machine that produces single servings of coffee, tea and cappuccinos. There is an acetate overlay on which there is a scaled down image of the machine. When the overlay sits on top of the editorial page it looks as though the machine has been integrated into the kitchen and belongs on the counter. Tassimo’s innovative take on breaking down the barriers between advertising and editorial. They literally overlayed their brewers on a stunning countertop within an editorial feature focusing on a celebrity home renovation – Allowing consumers to imagine Tassimo in their homes.
Agency: MediaVest, Ogilvy & Mather, Transcontinental
Client: Kraft Canada