Canal+ The Bear
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CANAL+ has always been committed to cinema. It is more than a mere broadcaster. It has always sought to go the extra mile for its subscribers and portray the film industry as no one else has done: emphasizing the diversity of the genres, deciphering current and future trends, empowering actors and directors, and in general, transmitting the passion of all those who work in the film industry to its subscribers.
CANAL+ and BETC have now come up with a film, The Bear to remind audiences of the channel’s continuing commitment: to transmit the passion of film-making to its subscribers.
To make this film, BETC chose to work with Matthjis Van Heijningnen, who also directed The Closet, which was the most awarded film in 2010 (Gunn Report).
The tone remains unique, enhanced by the use of 3D to make the bear as expressive as possible. The same creative team, which worked on The Closet, Eric Astorgue and Jean-Christophe Royer, under the supervision of President and Chief Creative Officer of BETC, Stéphane Xiberras, once again contribute to the distinguishing tone that is so familiar about the major advertising campaigns of CANAL+.
CLIENT: CANAL +
CLIENT MANAGEMENT: Maxime Saada, Samantha Etienne, Beatrice Roux, Mathieu Mazuel, Périne Long
AGENCY: BETC EURO RSCG
AGENCY MANAGEMENT: Raphaël de Andréis, Alexandre George, Guillaume Espinet, Sébastien Jauffret
GLOBAL CREATIVE DIRECTOR: Stéphane Xiberras
ART DIRECTOR: Eric Astorgue
ASSISTANT ART DIRECTOR: Julien Schmitt
COPYWRITER: Jean-Christophe Royer
STRATEGIC PLANNING: Clarisse Lacarrau
TV PRODUCER: Isabelle Ménard/ David Green
SOUND PRODUCTION: Gum
MUSIC: Eric Cervera (Near Deas Experience)
PRODUCTION COMPANY: Soixante Quinze
DIRECTOR: Matthijs van Heijningen
FIRST BROADCAST: 16th of October 2011