The Big Trip, Strauss-Elite

In order to re-invent the long running slogan “ALWAYS WITH YOU” for Israel’s leading chocolate brand, “Elite’s Chocolate Cow”, a team flew to remote backpacker destinations bringing the homeland chocolate to young Israeli backpackers. The surprised backpackers were also filmed sending greetings to their loved ones abroad.


Name of Advertiser: Strauss-Elite
Advertising Agency: BBR, Saatchi & Saatchi, Tel Aviv
V.P. Creative Director: Yoram Levi
Creative Director: Nadav Pressman
Copywriter: Eran (Shushu) Spanier, Tom Reuveni
Art-Director: Eyal Segal
VP-Head Of Production & Content: Dorit Gvilli
Producers: Gali Starkman, Bosmat Marmarely
VP Account manager: Idit Zuckerman
Executive Supervisor: Amit Alter
Account Executive: Gili Naveh
V.P. Planning: Daniel Weissman
Planning Supervisor : Nir Abraham
Planner: Amir Rosner
Digital Supervisor: Liza Assulin
Digital Creative Director: Eddie Goldenberg
Art Director Digital: Yaron Sagy
Digital Designer: Shir Shefler
Digital Programmer: Steve Reiches
Digital Account Manager: Inna Rozenfeld
New Media: Inbar Greenberg/Liron Cohen
Production Company: Mula

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