The Big Trip

In order to re-invent the long running slogan “ALWAYS WITH YOU” for Israel’s leading chocolate brand- “Elite’s Chocolate Cow”, a team flew to remote backpacker destinations and brought them their homeland chocolate. The surprised backpackers where also filmed sending greetings to their loved ones abroad.


Name of Advertiser: Strauss-Elite
Advertising Agency: Baumann Ber Rivnay, Saatchi & Saatchi, Israel
V.P. Creative Director: Yoram Levi
Creative Director: Nadav Pressman
Copywriter: Eran (Shushu) Spanier, Tom Reuveni
Art-Director: Eyal Segal
VP-Head Of Production & Content: Dorit Gvilli
Producers: Gali Shtarkman, Bosmat Marmarely
VP Account manager: Idit Zuckerman
Executive Supervisor: Amit Alter
Account Executive: Gili Naveh
V.P. Planning: Daniel Weissman
Planning Supervisor: Nir Abraham
Digital Supervisor: Liza Assulin
Digital Creative Director: Eddie Goldenberg
Art Director Digital: Yaron Sagy
Saatchi Designer: Shir Shefler
Saatchi Programmer: Steve Reiches
Digital Account: Inna Rozenfeld
New Media: Inbar Greenberg/Liron Cohen
Production Company: Mula

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