ANZ Small Business launches a bold new campaign that is expected to stand out in its category, for its energy, humour and broad appeal. Created by M&C Saatchi, the TVC and a wider campaign are directed at the SME market and will also impact favourably on the ANZ brand at large. The stand-out campaign is part of ANZ\’s customer strategy to deliver more convenient banking for businesses.
* Title: Small Business
* Client: ANZ
* Creative: Steve Crawford, Murray Bansgrove, Sandra Galliazzo
* Account supervisor: Kimberley Milburn, Ashika Naran,
* Agency producer: Karen Muxworthy
* Editor: Director – Paul Middleditch, Plaza Films
* Post production: Post Production – The Editors
* Director: Paul Middleditch, Plaza Films
* Production company producer: Peter Masterton, Plaza Films
* Sound: Barry Stewart – Sound Reservoir
The idea is interesting but “déjà vue”. So nothing very new in this video, even if it’s well done.
>>> xptional thinking! ZUPER WORK…