Today, “The Super Civic Quest,” the most ambitious digital quest ever created, with 30 unique clues and 7 unique pieces of custom content launches on the Honda Civic Facebook page. Players are uniquely rewarded for their clue-solving with Facebook® Credits and Amazon MP3 music downloads.
While taking part in the quest, players will get a look at the five new Civic vehicles, unlock badges, compete against friends and be able to enter for a chance to win two Honda Civics-one for them and one for their best Facebook friend. Facebook Credits rewards will be fulfilled by Wildfire, a leading provider of social media marketing software.
CREDITS:
Honda “The Super Civic Quest”
Launch: 6/1/2011
Agency: RPA
Executive VP, CCO: David Smith
Executive VP, Executive Creative Director: Joe Baratelli
Senior VP, Group Creative Director: Jason Sperling
VP, Creative Director: Nathan Crow
VP, Creative Director: Adam Lowrey
Associate Creative Director/Art Director: Jamin Duncan
Senior Copywriter: Sarah May Bates
Program Director: Stuart Feinstein
Project Manager: Leslie Raymond
User Experience Director: Pramit Nairi
Interactive Marketing Director: Mike Margolin
Social Media Relationship Manager: San Tong
Production Company: Hooky Interactive
Honda Civic “Digital Tornado”
Agency: RPA
EVP, CCO: David Smith
EVP, Executive Creative Director: Joe Baratelli
SVP, Group Creative Director: Jason Sperling
VP, Creative Director: Nathan Crow
VP, Creative Director: Adam Lowrey
Associate Creative Director/Art Director: Jamin Duncan
Senior Copywriter: Sarah May Bates
SVP, Executive Producer, Content: Gary Paticoff
Production Company: Drive Thru
Director: Timothy Kendall
Executive Producer: Mark Setterholm
Line Producer: Peter Keenan
DP: Florian Stadler
Editor: Timothy Kendal
VFX: Pepper Films
Colorist: Florian Stadler
Visual Effects Supervisor: Nick Bates
Visual Effects Producer: Carolyn Bates
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Editorial Company: Drive Thru
Editor: Timothy Kendall
Executive Producer: Mark Setterholm
Music Composer/Arranger: Jeremy Simon
