There’s no beauty in Cruelty

To remind people of the gruesome realities of the fur industry DraftFCB created the “There’s no Beauty in Cruelty” campaign for the Anti-Fur Coalition.
The message is straightforward: Killing animals for their fur isn’t pretty. Not in a make believe world, and not in the real world.

Name of project: ‘There’s no beauty in cruelty’
Client: Anti-Fur Coalition
Agency: Draftfcb+ Shimoni Finkelstein Barki
Executive Creative Director: Kobi Barki
Art Director: Yael Peleg
Associate Creative Director: Liat Tsur
Photography: Israel Cohen

VN:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)
There's no beauty in Cruelty, 5.0 out of 5 based on 1 rating
Be Sociable, Share!

Leave a Reply

Your email address will not be published. Required fields are marked *