Explanation: The heart icon in I ‘love’ U also reads as the letter ‘B’ which in the Indonesian Bahasa language spells ‘IBU’ which means mother. The ad is dedicated for Indonesian mother’s day.

Credits:
Client: Toyota Kijang Innova (Indonesian Family Vehicle)
Agency: Dentsu Indonesia, Jakarta
Creative Director: Rachmad Widro
Sr Art Director: J.Elias Marendra
Sr Copywriter: S Banu Ardi