Client: Toyota Spain
Project: iQ Launch
Agency: Tiempo BBDO Madrid
Creative director: Alberto Jaén
Writer: Alberto Jaén
Art Director: Martín Martínez, Marion Dönneweg
Design Company: m Barcelona
Art Buyer: Mayte Carabias
Account Supervisor: Eduardo Pajuelo, Manuel Taboada
Exposure: Print campaign
Toyota iQ
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I’ve liked Toyota’s ads in the past, and this one’s pretty clean cut too. I thought this ad about BMW vs. Audi was better though.
http://www.billboard-outdoor.com/2009/06/17/challenge-accepted/
Nothing special – Similar to all car vendors.