Related to “vision” theme, the resource used in the campaign was as followed: as you watch all the objects of the campaign closely, you see only a texture. However, when you stand back, you can read the words “UVA” and “UVB” hidden in the add. A text explains: You can’t even realize, but UV rays are everywhere. Protect your eyes with lens Transitions®.
Credits:
Advertising Agency: Full Jazz Propaganda
Advertiser: Transitions Optical do Brasil Ltda.
Product: Corporate
Creative directors: Bartholomeu Cruz, Márcio Flávio
Art director: Igor Ota
Copywriter: Fábio Leite
Account supervisors: Regina Cuxinier, Manuela Motta
Media team: Valéria Brasil, Claudia Peters, Yasmina Bouhacene
Agency producer: Shirley Amaral
Illustration: Igor Ota, Victor Gomes
Advertiser’s approval: Vanessa Johns, Lucas Passos
