A trip for the senses, a visual experience where the most important is not what we see, but how we choose to see it… this is the story that Nacho GayÃ¡n from Agosto tells in the new spot for Honda Civic.
As hard to explain as a psychedelic trip, the ad from VillarrosÃ s agency tells us about altered states of consciousness. Not in an hallucinogen sense, nor as escape from reality. What we live trough the movie is how this car could open your senses and perceptions, how it increases driver’s capacity of gazing the world in an unconventional way.
Client: HONDA Cars
Director: NACHO GAYÃN
Creative/s director/s: ORIOL VILLAR, FERNANDO CODINA
Account team: ALBERT LOPEZ, MERCHE GARCIA
Art director: ENRIC SOLDEVILA
Agency producer: MELANIE ANDRADA
Production company: AGOSTO
DOP: MANEL RUIZ
Producer: TONI MORENO
Post-production: SERGI RODA, INFINIA
Sound: LA CRÃ‰M
Music: RAMÃ“N MARTINEZ