UNICEF – Donate a Word
A digital idea to create awareness for UNICEF’s education program.
Using the spell-check-window as medium, we remind of children in need of education when people misspell a word. You can donate your misspelled word and teach by this others how to write and read. Since the spell-check works over the browser we cooperate with Google Chrome and Donate a Word comes automatically with the next browser update. So UNICEF’s message spreads on every website.
AD: Lisa Zeitlhuber
CW: Katharina Schmitt
Miami Ad School