UNICEF – Donate a Word

A digital idea to create awareness for UNICEF’s education program.

Using the spell-check-window as medium, we remind of children in need of education when people misspell a word. You can donate your misspelled word and teach by this others how to write and read. Since the spell-check works over the browser we cooperate with Google Chrome and Donate a Word comes automatically with the next browser update. So UNICEF’s message spreads on every website.

AD: Lisa Zeitlhuber
CW: Katharina Schmitt
Miami Ad School
Student Work

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