Very nice this campaign for the United Negro College Fund. The ads solce some common questions – like: “who invented the traffic signal, and when?” – in a clena way. I also like the design threatment: very simple and linear. The bad thing is that is still necessary to advertise on things such these. A mind is a terrible thing to waste…
Credits:
Brand: United Negro College Fund
Ad Title “Traffic Light”
Ad Title “Fountain Pen”
Ad Title “Scoop”
Y&R New York, USA
CD: James Caporimo
Art Director: Jordan Atlas, Jody Farley
Copywriter: Jordan Atlas, Jessica Zalaznick
Photographer: Dennis Blachut
Chief Creative Officer: Gary Goldsmith
Published: May 2007
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