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Piaggio has just launched a new website to make some brand awareness on Vespa, the cool historical Italian scooter that has been the myth of about three generations. At Piaggio they’ve recently redesigned the scooter, keeping some retro shapes that were a character of the original Vespa (it was built the first time with parts and accessories taken from airplanes).
now this website makes some history on the Vespa adv around the world and in the time. unfortunately the website is in Italian, by now, but I’m sure they will translate it soon also in other languages.
Browsing the campaigns you’ll find some nice illustrations from 50’s and 60’s
Here some pics from the website: