Vida Urgente

Posters for Vida Urgente, an organization devoted to preventing drunk driving.
The text on the posters, glued on street posts, reads “There are better things to hit on in the evening. Don´t drink and drive”.


Copy: Marcelo Firpo
Art direction: Joao Pedro Correa, Fernando Hans
Agency: Novacentro
Client: Vida Urgente
Year: 2006

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