Viral Stickers

Sergej just sent me this nice campaign. The objective is to raise the level of consumer awareness about the quality of outdoor advertising in a city.
The idea: members of the public put stickers on advertising posters with their personal opinions about the quality of the ad. It’s started in Berlin by Xgeronimo and continued on the streets of Seoul by Rebelbaby.
Below the pics from Seoul, october 2006.

sitcker billboard

sitcker billboard

sitcker billboard

sitcker billboard

sitcker billboard

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