Virgin Mobile USA – You Rule!
Long recognized for its irreverent style, the Virgin Mobile brand is starting a new kind of dialogue with its broad consumer base, focusing on the inevitable changes and situations that are part of everyoneâ€™s life. Virgin Mobile highlights that life can be unpredictable, but your wireless service is one thing you CAN and should control, because YOU RULE!
On May 21st, YOU RULE launched a NYC teaser campaign that set the stage for a multi-faceted program that will roll-out throughout the summer. An “all boroughs” out-of-home marketing effort blankets New York City with personal messages that salute neighborhoods from China Town to Nolita using bus shelters, outdoor boards, phone kiosks and wall-scapes.
Campaign / Virgin Mobile USA / O – O – H
Agency / McKinney
Client / Virgin Mobile USA
Executive Creative Director / David Baldwin
Group Creative Director(s) / Jonathan Cude / Ellen Steinberg
Copywriter(s) / Jenny Nicholson / Brian Murray / Clarence Bradley / Matthew Fischvogt / Jonathan Cude / Ellen Steinberg
Art Director / Maari Thrall
Print Producer / Joann Brown