Long recognized for its irreverent style, the Virgin Mobile brand is starting a new kind of dialogue with its broad consumer base, focusing on the inevitable changes and situations that are part of everyone’s life. Virgin Mobile highlights that life can be unpredictable, but your wireless service is one thing you CAN and should control, because YOU RULE!
On May 21st, YOU RULE launched a NYC teaser campaign that set the stage for a multi-faceted program that will roll-out throughout the summer. An “all boroughs” out-of-home marketing effort blankets New York City with personal messages that salute neighborhoods from China Town to Nolita using bus shelters, outdoor boards, phone kiosks and wall-scapes.
Credits:
Campaign / Virgin Mobile USA / O – O – H
Agency / McKinney
Client / Virgin Mobile USA
Executive Creative Director / David Baldwin
Group Creative Director(s) / Jonathan Cude / Ellen Steinberg
Copywriter(s) / Jenny Nicholson / Brian Murray / Clarence Bradley / Matthew Fischvogt / Jonathan Cude / Ellen Steinberg
Art Director / Maari Thrall
Print Producer / Joann Brown
