Virgin Money is set in Blingola, a fictitious African country where everyone has a Virgin Money Credit Card. They also happen to live large. To launch Virgin Money in South Africa we wrapped an unoccupied building in Johannesburg to show South Africans that they too could live like Blingolanâ€™s if they get hold of a Virgin Money Credit Card.
Agency: Black River Football Club
Ahmed Tilly (Executive Creative Director)
Ahmed Tilly (Creative Director)
Nicola Bower (Art Director)
Spike Kunene (Copywriter)
Khaya Dlanga (Copywriter)