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This is a guerrilla action created by McCann Portugal that started during Christmas season. Trash containers were used as media for Vitae, Europeâ€™s largest homeless shelter.
Click to have a larger view of the campaign in action
CW: Fabio Seidl
AD: Diogo Mello, William Silva
CD: Diogo Anahory, JosÃ© Bomtempo
Photo: Krypton Studio