To advertise Weeds – a sitcom about ‘a single mom dealing with life’s problems’ – FCB created a billboard which was contained completely inside a sandwich bag and another one that had attached three 6-foot high bags filled with giant sandwiches and massive prop marijuana.

These are two videos that show the effects of the billboards:

Credits:
FCB New Zealand
James Mok (Creative Director)
Alex Dyer and Colin Mitchell (Copywriter)
Designer: Roxanne Hawthorne