Help others with table football: playing the popular pub activity helps to collect donations for a good cause.
All that is required is customised balls and two stickers which are placed around the ball shoot so that they form a hungry-looking mouth. Players can help stop hunger with our bread and rice balls as all of the bars that take part in the campaign are willing to donate 50% of proceeds generated by table football games to Welthungerhilfe projects.
This helps to boost the images of the bars and encourages people to play more knowing that they are helping a good cause at the same time as having fun.
The text below the mouths reads:
One euro gives you three games. And someone else one day without hunger.
50 cent of every euro goes directly to Welthungerhilfe.
Credits:
Agency: Draftfcb Hamburg, Germany
Year: 2008
Creative Directors: Bill Marbach, Alexander Gutt
Art Director: Jula Böhm
Copywriter: Martin Magnet
Account Manager: Andreas Ahlden
Kicker!