To commemorate World AIDS day on December 1st the Cape Argus used their page numbers on the top of every page of the newspaper to educate the public on statistics relating to the AIDS pandemic in South Africa. All the statistics were collected from UNICEF and the South African Department

Credits:
Product: Cape Argus
Agency: King James, Cape Town
Country: South Africa
Creatives:
Alistair King (Executive Creative Director)
Paige Nick (Creative Director)
Rachel Brown (Art Director)
Jabulani Sigege (Copywriter)