This ad was posted by axelk in the following categories: Advertising, Social | PSA.
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To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Cliff Kagawa Holm, Silas Jansson
Release: April 2007

WWF: Paper Dispenser, 4.2 out of 5 based on 21 ratings
This ad was posted by axelk in the following categories: Advertising, Social | PSA.
Rate and Share Love
VN:F [1.9.1_1087]
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