Leo Burnett Greater China, Hong Kong
Nice award winner direct mail advert for a Yoga Center.
Credits:
Creative Director: Eddie Booth, Ruth Lee, Kenny Choo, Stephen Kong
Art Director: Jane Yang, Kenny Choo
Copywriter: Stephen Kong, Kenny Choo
Photographer:Alex Kaikeong
Awards:
Asia Pacific Advertising Festival (AP AdFest), 2005 (Bronze) for Single Execution for Innovation use of non-conventional outdoor media
Cannes Lions – International Advertising Festival, 2005 (Silver Lion) for Other Consumer Services
The Golden Drum Awards, 2005 (Golden Drum) for Art Direction
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i’ve seen this ad before.. it never fails to amaze me every time. very “out-of-the-box” concept!
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