Nice ad for the American Diabetes Association. The interesting thing is that the word “blindness” (a cause of diabetes) is substituted by the braille section after the headline.

Headline
It is estimated that one in three children born in the year 2000 will develop diabetes. While its causes are related to genetics, obesity and inactivity, its effects are most disturbing. Disbetes can lead to stroke, amputataions and even(blurry text)

Copy
Once you understand the effects of diabetes, you may want to learn the causes. www.diabetes.org

The Agency behind this is Serve Marketing. Found at Ad/Design Goodness via Spot Anatomy