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Guerrilla - Ambient
Posted by Neuville
Neuville is the founder of AdverBox» Website
Koen came across this ‘guerrilla’ thing in the streets of Antwerp, Belgium, and sent it us.
On various places across town these body markings were sprayed on the sidewalk. (looks that spraying things on the ground is a growing trend in Antwerp)
It’s advertising for the upcoming season of the popular dutch detective ASPE (the name of the detective).
The text in the center reads in dutch - Aspe is terug, maandag 2140 bij VTM - translated this gives - Aspe is back, monday 2140 at VTM (VTM being the flemish television company, the first commercial broadcaster in dutch speaking Belgium).
Click to enlarge
More information on the upcoming season of this show can be found on this site (in dutch)
Thanks again to Koen for sending this
3 Responses
Hugo Martins
andrew
what a great pic!
Linked to "Aspe"
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Truly similar to campaign launched early this year by the Portuguese Cardiology Foundation, that painted body marks in public spaces like subway halls, street sidewalks, shoppingmall floors. Main goal was to encourage people to have routine check-ups for heart conditions.
More (in portuguese) in http://blog.lisbonlab.com/index.php?s=cardiologia