Just received this press release from Rossella Ferrara at MTN, a new media agency from the South of Italy:

The ass-vertising arrives finally in Italy too.

It was MTN Company, a brave and innovative integrated communication agency of South Italy, to realize about the great potentials of the bottom as advertising media.

The agency has taken advantage of the ass of fascinating models to promote itself and its creative minds, and to launch the new company website (www.mtncompany.it).

Models have been walking around italian towns, attracting people’s gaze not only by their body appearance. In fact girls have rising their skirt more than once, showing their bottom and white panties with MTN logo.

The ass-vertising has been used within a wider re-positioning campaign, characterized by the integrated use of traditional and non-traditional communication media, like a stickering actions all over South Italy.

The operation has given excellent results: within only a week the website accesses have raised over four times, and the news is spreading all over the net…

That’s what happens when a company success is not only a matter of… look!

I do not like assvertising a lot; the selling proposition is a woman’s ass, and that is not so good, for women and for products.
By the way I do not think this is a good idea to promote a company. It can be a good idea to sell soaps and mass-market products, but they’re trying to sell ideas. They’re trying to make this in the South of Italy (I know very well Salerno, the city where MTN has its offices) that is a non-marketing area. They’re making some buzz on the net, but they’re not hitting their target. The website itself is not so full of content.

For those who want to see, here some pics from the ass-operation.