It seems to me a little blurry and it is not easy to figure out what they are advertising for. I don’t like it.

awsome! i love this. there could still be so much more (like the american flag)

Brilliant idea with simple, direct elegance. Nice multiple executions. Infinite pool of ideas from everyday life for extendability of campaign.

Definitely goes into the “wish I’d done that” file.

clever.

my guess would be that they sell filing cabinets, drawers, or something else similar.

they can even extend this idea in to video ads, wherein some object is broken down in to modules through some slick animation.

seriously, this idea can be as adaptable as those Absolut ads.

Reminds me of “Tidying Up ARt” by Ursus Wehrli (Prestel). Nice application of the idea.

Clever. Nice deconstruction. But a real conceptial leap I think from this to understanding it as a metaphor for component-based modular furniture.

sweet, but what happened to the text in the underground advert? is that the grey lines? if so, why are they all the same length?