Audi Strings: an advert as none before

Written by Michel Parra

Nacho GayÃ¡n, from Agosto directs this spot for Audi. Under the motto â€œA car created as none beforeâ€, the new spot presents a method of construction that nobody would ever associated with a car. Based on a concept from the agency DDB Barcelona, Nacho filmed a movie that has, at least, a bit of magic.

Title: Strings
Client: Audi
Agency: DDB Barcelona
Creative Director: Alberto Astorga
Art Director: Jaume BadÃa
Copywriter: Alfredo Binefa
Accounts Manager: Francesca Gonzalez
Accounts Executive: Paco LÃ³pez
Agency Producer: Vicky MoÃ±ino

Production company: Agosto
Director: Nacho GayÃ¡n
Producer: Toni Moreno
DOP: Paco FemenÃa
Editor: Fabrizio Rosetti
String Advisors: Philip & Steve Noble
FX Company: Asylum
Prague Service: Stillking
Post-production: Metropolitana
Music: BSO

The making of the spot:

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Lukas H. - Mar 16, 2008 21:57
http://www.reklamniblog.cz

I dont know, if this advert is like none before, what about the british skoda advert? Engeneers baking the car as a cake. In my opinion the idea is similar

Neuville - Mar 17, 2008 0:54
http://www.adverbox.com

hello Lukas,
please, post the youtube of the Skoda brit ad

axelk - Mar 18, 2008 9:49
http://canofthought.blogspot.com

this one:

miC. - Mar 19, 2008 14:37

Maybe both ideas are similar, but from the production point of view, the originality of this advert is that it was filmed without posproduction effects, that is everything that you see in the ad was made in front of the camera thus making a much more complicated execution.

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