To promote their latest Purell effort, JWT Toronto came up with this unique “ambient”(the UK version of what we call “guerrilla”) campaign where they placed stickers on the cover of magazines in doctor’s waiting rooms. The stickers have tags like: “Thumbed Through By Sick People Since October 2005,”Gently Sneezed on Since October 2002,” and “Exposing Patients to More Than Germs Since November 1998.” Clever idea, although I bet the doctors were not too pleased with having their patients think that they were endagering their health by providing magazines while they wait.

Found at Brentter via Ad/Design Goodness