blush

blush

blush

Credits:
Agency: BBDO, Berlin, Germany
Art director: Toufic Beyhum
Copywriter: Toufic Beyhum
Photographer: Tom Peschel

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MaxMax - Nov 17, 2006 9:58

Blush is a very small store for underwear in Berlin. They don’t have a website and don’t have an online store. They don’t have a budget for an advertising campaign and it is obvious that this is one of the “we need to make an ad to win an award” by BBDO…

Neuville Neuville - Nov 17, 2006 10:06
http://www.adverbox.com

Hello Max,
despite they’re small, I feel they use good advertising solutions. Just check the other campaigns featured in these pages:

the shopping bag - http://www.adverbox.com/2006/10/21/x-ray-bag/

the outdoor - http://www.adverbox.com/2006/08/04/progressive-striptease/

Both the campaign look a good solution between creative needs and a small advertising budget.

MaxMax - Nov 17, 2006 13:51

No doubt, the campaigns that are done for them are nice, some nice than the others (e.g. the shopping bag). My point was something else: Blush is not paying for the campaigns. BBDO is only producing those camapigns to send the results to ADC Germany (Art Directors Club) to win a prize. The campaigns are good, the Blush store is nice (I just bought something there last weekend) but I don’t like the whole “we have to win another prize to show we are creative and to get a good ranking” method. It doesn’t have to do with this campaign. I just stated it because it was very obvious to me and people who see the campaigns probably think “Blush” is a big label and in reality it is just only 1 small store, not even an own collection…

Neuville Neuville - Nov 17, 2006 15:22
http://www.adverbox.com

Ok, Max, I didn’t get the point. Probably you’re right to say this, that a great agency could not sustain the efforts for a single shop. I feel this is another way agencies promote themselves…

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