Public BroadcastFiat Ducato
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Automotive
Guerrilla - Ambient
Posted by Neuville
Neuville is the founder of AdverBox» Website
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Maybe a supermarket is not the ideal place to find the target for Ducato, the best-selling van from Fiat, but I think this guerrilla action has a great idea.
The agency is FCB, Sao Paulo
5 Responses
Amanda
Marcello
Straight from the huge shopping-cart from Maurizio Cattelan.
That’s cheap.
Mybe this shopping car are ideal for Metro or Bauhaus style markets. Anyway it is great idea
Why not the supermarket? Everyone has to shop at some point, and even if you’re not the one driving the cart, everyone is going to notice it.
This a real ambient operation? because people who shop in my super market are not as much pretty as the girl in the picture.
Great guerrilla piece ! Great idea !