In order to promote the book “O Portão do Corvo” by the publisher Gailivro, a newspaper boy dressed in old fashioned clothes shouted “Extra!Extra!” highlighting the series of murders mentioned in the book.This street campaign happened during 4 days in Lisbon and Oporto.

book promotion

book promotion

The Agency is Torken, Portugal. Thanks to Paulo Ribeiro who dropped the campaign (taken from izip).

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peterpeter - Apr 27, 2007 13:48

Awesome!!!
people in the street thought that the news were true….

i saw the campaign in Lisbon

Maurivan LuizMaurivan Luiz - Apr 27, 2007 20:34
http://www.izip.com.br

Thank you for your referer!
Nice! =)

SusanaSusana - May 30, 2007 16:30

awesome… it should be on the top ads

best regards

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