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Gailivro

In order to promote the book “O Portão do Corvo” by the publisher Gailivro, a newspaper boy dressed in old fashioned clothes shouted “Extra!Extra!” highlighting the series of murders mentioned in the book.This street campaign happened during 4 days in Lisbon and Oporto.

book promotion

book promotion

The Agency is Torken, Portugal. Thanks to Paulo Ribeiro who dropped the campaign (taken from izip).



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Guerrilla - Ambient, Entertainment | Popularity: 5% | Neuville - 2007-04-27 | Send this ad to a friend |

3 Responses to “Gailivro”

  1. peter @ April 27th, 2007

    Awesome!!!
    people in the street thought that the news were true….

    i saw the campaign in Lisbon

  2. Maurivan Luiz @ April 27th, 2007

    Thank you for your referer!
    Nice! =)

  3. Susana @ May 30th, 2007

    awesome… it should be on the top ads

    best regards

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