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Guerrilla - Ambient
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Posted by Neuville

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Nice guerilla campaign for a Literacy group in Greenville, SC. The campaign was a drive to get people to donate their books to the Greenville Literacy Association so that they could in turn sell them to raise money at their Giant Book Sale that they have each year. The executions include a situation where the Agency turned a side of a parking garage into a book shelf, a highly traveled stairway into a stack of books, tiny post it note packets into tiny books with messaging on them about donating and placed books on grocery store shelves in the middle of the cereal sections and sports drink sections.

The idea being that everybody has books lying around their home either on shelves, in stacks in the corner, or under their
beds or in closets… Have any books lying around?

Credits:
the bounce agency
Creative Director - John McDermott
Writer - Stephen Childress
Art Director - Stephen Brown
Print Production - Amanda O’Sullivan