Public BroadcastGuarana Antarctica
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Beverage Alcoholics
Guerrilla - Ambient
Posted by Neuville
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LOL, I’ve just found this in my old mail.
Guarana Antarctica is a mass-consume beverage in Brazil. Is a sweet soda, made of guarana, a tipical fruit from our country. Guarana Antarctica is also the offcial sponsor of the Brazilian Soccer National Team.
Last year they made these nice bus shelters to promote the beer during the World Cup.
Credits:
Art Directors: Marcelo Maia, Bruno Brasil, Rodrigo Rodrigues
Copywriter: Claudio Lima
Creative Directors: Ricardo Braga, Marcelo Kertesz, Fabio Victoria
Agency: Duda Propaganda, Sao Paulo, Brazil
Hello,
The same bus shelter application has been done before in Turkiye, 2006 by Turkcell, the leading GSM operator in the Turkish market. They, too, have sponsorships in football and its biggest enterprise (and the idea of application) is the sponsorship of Turkish football league (which is called “Turkcell Super Lig” by the way).
Greetings,
Eren