Ikea Guerrilla

Written by Laura Premoli

Ikea Guerrilla Marketing in Ancona.

Here below some shots :

Ikea Guerrilla in Ancona

ikea guerrilla in Ancona

Ikea guerrilla in Anconca

Laura Premoli

// Edited by Neuville: images courtesy of Alessio Giovannini

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kelly - Dec 17, 2007 9:25

i like it.
they’re saying their products are works of art.

sonya - Dec 27, 2007 4:03
http://www.millergroup.net

I think that the tags might detract. Personally, if I were to see one of these, I would probably be intruiged enough to inquire/google what they were and then be far more impressed because otherwise it seems like a big, and at least creative, billboard.

sonya - Dec 27, 2007 4:05
http://www.millergroup.net

Leaving a little bit of mystery would be far more likely to generate word of mouth buzz and get people talking about it because they’re trying to figure out what’s going on.