Ikea Guerrilla
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Guerrilla - Ambient
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Posted by Laura Premoli
» Website
Ikea Guerrilla Marketing in Ancona.
Here below some shots :
// Edited by Neuville: images courtesy of Alessio Giovannini
6 Responses
kelly
I think that the tags might detract. Personally, if I were to see one of these, I would probably be intruiged enough to inquire/google what they were and then be far more impressed because otherwise it seems like a big, and at least creative, billboard.
Leaving a little bit of mystery would be far more likely to generate word of mouth buzz and get people talking about it because they’re trying to figure out what’s going on.
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i like it.
they’re saying their products are works of art.