Random AdJeep Break Out guerrilla campaign
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Automotive
Guerrilla - Ambient
Posted by Neuville
Neuville is the founder of AdverBox» Website
BBDO, Austria
Guerrilla action for the launch of the new Jeep Cherokee.
From a German press release from BBDO:
BREAK OUT! In the new jeep Cherokee. Customers are called to break with old conventions and rules to leave the everyday life behind itself and do something unusual - in an unusual vehicle. Break Out with the characteristic symbols for social rules and everyday life Tristesse such as ties, or TV-devices against the pillory to place.
Some shots from the streets:
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david
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