Beautiful creative work!

i think these are much better than the one with the big blue board with a thing on it.

stunning!

Imagination.

Legos’ were my favorite toy growing up. I still have my legos..i’m 22

I know this post is getting old, but I hope to rectify something here. These ads ARE NOT from FCB, they are from Blattner Brunner, and were done before the Cannes work.

Credits are are as follows:

CD/ Jay Giesen, Dave Kwasnick
AD, CW/ Derek Julin
Photographer/ Tom Cwenar

For any non-believers, check it out - http://www.derekjulin.com/ I work with Derek and this was the original concept. I coded this website when we were in college less than a year ago. Check out the advertising section, second row, third and fourth tabs. These are the rough ideas before they were assembled
–
brandon

Hello Brandon, thank you for the information, I didn’t know of it and I’ll add the credit.

Nice and clear!!!
SImplicity is still the best

perfect job! bravo!

It’s funny that Lego would suddenly push the simplistic aspect of their product, since they’ve been steadily overcomplicating things with crazed pre-assembled kits for years and years.

Still, it’s good to see them get back to basics. Nothing better than a big drum of loose, assorted Lego pieces and a child’s imagination.

Muy buena la campaña, lástima que hayan escogido como imagen un tanque de guerra… habiendo tantas alternativas, como un árbol por ejemplo….

Lego is instrumental in developing a child’s creative mind and problem-solving ability. Long live lego.

Apart from the top ad, which i found rather offensive (do we want our kids to be thinking “tanks” when they see Lego???), it’s very apt…

lego has always encouraged our imagination. but please, let’s have a bit more of Lennon’s “Imagine”, and a bit less of the “let’s imagine this toy can kill people”…

Very creative, lego is my favourite childhood past time and the ad effectively shows its creativity.