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Posted by Neuville
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The Perlorian Brothers demonstrate the hard way to make a million in this campaign for the Washington State Lottery from Publicis Seattle. View the virals at Reginald Pike
Titles: Vault, Evel, Discus
Client: Washington Lottery
Agency: Publicis, Seattle
Executive Creative Director: Bob Moore
CD/Copywriter: Parag Tembulkar
CD/Art Director: Rob Rich
Copywriter: Kevin Jones
Agency Producer: Jay Howard
Director: The Perlorian Brothers
Production Company: Biscuit Filmworks, Los Angeles / Reginald Pike, Toronto
Director of Photography: Jo Molitoris
Executive Producers: Shawn Tessaro, Eric Stern
Line Producer: Scott Craig
Editorial Company: Slice Editorial
Some trivia from Laszlo & Lucky Perlorian:
The crash on the bicycle was actually an on-set accident. The bmx bike was rigged to disintegrate in the air, however the performer inadvertently triggered the destruction on his high speed run-up resulting in the dramatic accidental wipe out into the wooden ramp.