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Imaginary Forces recently collaborated with MTV on Virtual Laguna Beach, the online world where fans can inhabit a character of this popular show in a virtual environment. IF created most of the graphic elements including the design of the environment itself and its characters.

This project is a good example of how Imaginary Forces was able to use its cinematic and design skills (for advertising, feature films, television, corporate branding, and interactive media) and experience design credentials to help create this interactive virtual community.

Trailer:

View the website

Full Credits for the Project

Overall Concept, Design, Creative Direction and Programming: MTV Networks
Executive in charge of production: Matt Bostwick
Producer: Rajiv Mody
Executive Producer, MTV Network and creator of Laguna Beach: The Real OC: Liz Gately
Assistant Producers: Eric Gruber & Jeff Addonizio

Art Direction Producer, Laguna Beach Franchise: Caroline Murphy

Engineering, Virtual World, Community, Avatar Technology, Authoring Tools and Infrastructure
Makena Technologies, creators of There

Technical and Design Consulting: Analog Protocol, Inc.
Technical and Design Consultant: Peter Marx

Web Page Design and Execution, Event Creation and Management, Design and Production of “New Laguna,” Creation and Integration of Sponsor Content/Program: The Electric Sheep Company
Producer: Chris Carella
Assistant Producer: Jonathan Collins
Event Producer: Jessie Segal
Event Assistant: Libby Sproat
Art Director: Sven Johnson
Graphic Designers: Amanda Newman & John Brightbill
3D Modelers: Meg McGrath & Chip Mathews
Web Developer: Jason Fondren
Graphic Designer: Leah Davis
Machinimist: Rebecca Carella
Executive Director: Sibley Verbeck

Design and Execution of some structures, facades and clothing items: Extra Large Technology, Inc.
3D Artists: Nesi Papoushado, Frida Sahono, Tracy James, Chris Jess, Matt Berenty, David Boxer, Eddy Alcazar, Ken Mcal & Steve Qian
Production Coordinator: Francesca Goff
Production Management: Ted Henning, David Koenig & Yoni Koenig