Nike: Battle of the Nine Gates, Dongzhimen
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Posted by Alexandru Micu
Currently working as a copywriter at a small but promising advertising agency based in Bucharest, Alex is into advertising, creative writing, electronic music, Irvine Welsh, Kurt Vonnegut, cinema and blogging.» Website
An experience marketing campaign for NIKE focusing around a 3-on-3 Basketball tournament in Beijing. This concept is centered around the 9 Gates of the old Beijing city, allowing Beijing kids compete within their Gate. Pop culture meets ancient turf wars as the kids of Beijing stand behind their Gate.
Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Mak, Weibing Xu
Art Directors: Weber Zhang, Alan Guo, Ben Dong, Leo Sui, Hui Wang, Yeesin Heng
Copywriter: Ray Yuan
Photographer: Alan Guo
Designers: Zhenyu Zhao, Yuanyuan Ni, Sinel Luo, Zuoxiao Yang
Published: May 2007
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