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Guerrilla - Ambient

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Brief: Nissan Terrano is the most powerful 4 x 4 in the Chilean market.
Idea: It´s usual to see a sign “Warning, car exit” between the garages. They used this insight with a variation, putting this signs in wall of brick or concret, where there´s no doors closer, making this the meaning of how powerful this 4 x 4 are.
Result: Nissan Terrano, the 4 x 4 most sold in 2006.

Credits:
Brand/product advertised: Nissan
Advert title(s):Wall´s
Agency:Base1
Agency location (City, Country):Santiago - Chile
Creative Director: Alejandro “Lato” La Torre / Hugo López
Art director: Luis Vicuña / Pepo Valdez
Copywriter: Alejandro “Lato” La Torre