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Posted by Fabrice Perrin

» Website

Wieden + Kennedy, in collaboration with directors Karni and Saul, has created a new global TV spot for Nokia, celebrating phone photo sharing.
Composed entirely from still images, the Nokia ‘Dance’ spot was designed to show the excitement and fun of photo sharing, via mms and Bluetooth. Each still image and human figure lines up with the following character, creating a dance composed of hundreds of individual poses.
The music track was composed using eclectic samples and sounds from around the world, to reflect the radio recording and sharing capabilities of the Nokia 5000.