Nothing’s harder than the truth

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Posted by Neuville

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Guerrilla marketing campaign for Bild, a popular newspaper in Germany. During the German Art Directors Club awards show in Berlin last week, Jung von Matt Hamburg “decorated” the men’s toilets with a special mirror. While performing their physiological duties men could actually look at their best friend with a slogan below “Nothing’s harder than the truth”.

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guerrillabild03.jpg

Source: AdverBlog




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