Mahou Premium Light is a new beer with 35% less calories. The spanish agency El Laboratorio commissioned an advert to director Nico Caicoya from Agosto, with the claim “There’s a lighter world. Coming up?”.
To express this concept, the story would show a couple of dancers taunting gravity. But Nico Caicoya didn’t want to use [...]

Directed by: Joel Coen, Ethan Coen

credits:
Advertised brand: NiagaraChamber.org
Advert title: “Post-Box Waterfall”
Headline and copy text: Visit Niagara Falls. niagarachamber.org
Advertising Agency: KNARF New York, USA
Agency website: http://knarfny.com
Creative Director: Frank Anselmo
Art Directors/Copywriters: Jane Lee, Sue Won Chang, Frank Anselmo
Chief Creative Officer: Frank Anselmo
Short rationale: The curved shape of post-boxes were utilized as media space for the Niagara Falls tourism posters-creating the illusion of [...]