Versus Cancer
The Versus Cancer concert held once a year in Manchester features a collection of Manchester music icons coming together and playing each others tracks together.
To promote the charity further than just the concert BJL used the idea that itÂ’s not just the musicians coming together to fight cancer but itÂ’s also the crowd and anyone [...]
Pondicherry International Yoga Festival, January 2008
Familiar street characters are suddenly seen striking unusually unfamiliar Yoga poses in their usual positions. Traffic Cops, Flower Sellers, Rikshaw Pullers, Pedestrians and Lifeguards on the beach, all striking unusual Yoga poses in the usual places. This TVC combined with ambient street activity achieved media headlines across local newspapers and resulted in a huge surplus [...]
CTC’s Canada Experiential Dome
The Canadian Tourism Commission kicked-off their new global campaign with a large street-level experiential program in London. The large multimedia campaign includes cool building projections, out of home advertising (OOH), print, online advertising and street-level activity, including the Canada Experiential Dome, where people are invited to “step into Canada” and explore different holiday regions in [...]
Discovery Channel – Shark Week Ambient
RAPP Collins Sydney has taken to Australian beaches creating a buzz around the awesome documentary series SHARK WEEK – which appeared exclusively on AUSTAR’s Discovery Channel in Australia. Over seven sun-filled days in January, the team scattered a number of “shark-bitten“ surfboards around well-known Sydney beaches. They then sat patiently – and watched and waited [...]







