Was browsing the internet last day when I found this nice marketing thing made by San Lorenzo, a small Italian company that produces and sells (also on-line) food products.

They’ve set-up a nice blog, speaking about products and recipes. The interesting thing is that they’re currently running a buzz campaign to promote the blog and the company. How? Giving out some products for free!.

You just need to be a blogger since almost six months and put some data into a form to receive a box containing a pack of Trofie (typical italian pasta) and a jar of Pesto alla Genovese (other typical Italian product: it’s something like a sauce). Just wait some day for Italian postage company to deliver ;-)

The aim of the campaign is clearly declared into the post: making buzz around San Lorenzo and try to be viral.

If you speak some Italian you can read about this thing in the San Lorenzo blog.

1 Star2 Stars3 Stars4 Stars5 Stars

Submit Comment

Subscribe without commenting

Howdy Guest, you may want to login...
Not a member yet? Join Now! Forgot password?
Inspirations
Torture, Truffles & Truth - Tomas ; a book by James Palumbo

Torture, Truffles & Truth - Tomas ; a book by James Palumbo

This is the second animation promoting “Tomas” - the first novel by James Palumbo.
Read »
Ecological Business Card

Ecological Business Card

Credits: Advertised brand: Andrea Romani – Environmental Consultant Advertising Agency: Fischer Portugal, Lisbon Creative Director: Diogo Mello Art Director: Marco Martins Copywriter: Rafael Pitanguy
Read »
2193 ads in archive, and counting.
Use this space to search stuff at adverbox:
Don't hit, read. Subscribe to adverbox
9322 daily active readers, and counting
...or get the daily digest for free in your inbox: