In line with the “Fun Side of Russia” campaign, a “propaganda” poster for Russian Bear that was placed on the walls facing bathroom mirrors in pubs and clubs. At first glance, the writing appeared to be in Cyrillic, but when looked at in the mirror, the letters reversed to read in plain English: Real Men Don’t Drink and Drive.

Credits:
Product : Russian Bear Vodka
Agency : Lowe Bull, Cape Town
Illustrator: Brian Bainbridge
Photographer: Cameron Watson
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Creative Director: Kirk Gainsford
Art Director: Brian Bainbridge
Copywriter: Simon Lotze
Country : South Africa
Other Credits : Tariq Bailey